1800 Tequila
Kali Uchis Virtual Concert
In celebration of her first, predominantly Spanish-language album, “Sin Miedo (del Amor y Otros Demonios)” Kali Uchis and 1800 Tequila joined forces to create a visually stunning livestream concert which premiered exclusively on Kali’s Youtube channel, creating a must-watch global event that bolstered fan engagement and reinforcing 1800’s positioning as the best taste in culture.
An immersive Fan-First Experience in a Pandemic-Era
I led 1800 Tequila’s inter-agency team on the program’s conception and execution; including: distribution and promotion strategy, artist and label relations, fan engagement strategy and cocktail kit partnership and deployment.
PROGRAM RESULTS
918MM+ Impressions
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5.3MM+ Reach
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Sold Out Cocktail Kits
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918MM+ Impressions • 5.3MM+ Reach • Sold Out Cocktail Kits •
Kali Uchis + Tequila? Más, Por Favor.
Leading up to the concert premiere, consumers were encouraged to purchase custom Kali Uchis & 1800 Cristalino cocktail kits to enhance “La Experiencia” with a tasteful and unique cocktail experience. In an effort to drive awareness and consumption for 1800’s Cristalino ultra-premium tequila, the kit included a bespoke clarified cocktail recipe along with a limited-edition signed vinyl and custom note from Kali.
Proceeds from the kits were donated to The Human Rights Initiative, a non-profit organization that provides immigrants with free legal and social services to help forge a path to freedom, safety and opportunity.