Amazon Music
J Balvin Calores
J Balvin's presence is larger than life - his music, persona, colorful personality, and global fanbase. His fourth solo album Colores is a reflection of that vibrant persona. Ahead of his highly anticipated album release and hot off the heels of his Super Bowl performance in Miami, we spent the afternoon with Balvin at one of the Magic City’s most beloved music institutions - sweat records - talking about his new album, his inspirations, and even a bit of banter with Alexa.
Bringing J Balvin’s Alma to Amazon Music 🌈
As the Account Director, I got the call from our Amazon Music clients asking to pull off a miracle and turnaround a campaign that put Amazon Music at the forefront of Balvin’s post-superbowl-virality. Needless to say we ran with it. In a matter of days we pulled together a team, concept and shoot and delivered a multi-video bi-lingual campaign spotlighting the man of the hour.